Branding a Global Digital PR & Content Agency
As the design partner for the rebrand and repositioning of N21 Group and their digital marketing portfolio of agencies, we we're thrilled to be invited to create the identity for NORTH. We created a robust brand strategy, visual identity and web design as an important part of the global growth and creative development strategy for this results-driven, creatively brave and technically brilliant marketing agency.
We created a visually striking brand system designed for digital-first application, ensuring NORTH's communication is distinctive, direct and memorable within their sector.
The NORTH brand system explores a juxtaposing relationship between colourful gradient backdrops ranging from ephemeral - to bold. These shifting backdrops resonate with the strong, angular, geometric glyphs of the logomark and logotype.
The interplay of these elements represents the ever-changing landscape in which NORTH's clients operate within, enabling the agency to get their client’s results heading North in a big way.
What we did