Culture at Play
MAPS is a festival of music, art and play for children and their grown ups. Taking place in venues across Newcastle and Gateshead.
Our challenge was to create a brand and visual identity which appealed to two audiences simultaneously; both children and their adults.
We immersed ourselves in the ethos and creative ambition of the festival to build a representative, experimental brand. Our concept celebrates the act of play and the art of rediscovery. We worked with MAPS on brand strategy, identity, design-led content and multi-platform design.
We wanted to create a memorable, modular and familiar graphic motif which embodied a juxtaposition between a contemporary, yet nostalgic feel across the brand identity.
We also created over 300 pieces of design-led content which helped sell the festival to the target audience across Tyneside at a time of year which is difficult for any ferstival seeking sales for parents with young children (January and early February) . The festival was a massive success with thousands of people booking tickets and talking positively about their experiences online.
What we did:
Omni channel design
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