A cheerful, fresh identity for Gateway Studio
Rebrand, repositioning and website design for the Gateashead-based dance organisation. Gateway Studio is a creative community charity that strives to make arts more accessible and inclusive to all.
This new refreshed brand identity expresses the Gateway Studio mission to support, connect and nurture people from all walks of life through a commitment to diversity, dance and community - in which Gateway Studio create and explore new pathways for professional development, creativity, health and wellbeing.
Central to the visual style of the brand is the Gateway Studio logo which balances colour, movement and accessible, yet distinctive typography.
The colour in the logo symbol uses a shifting gradient which expresses both an inclusive culture representative of all people, whilst also representing a continuously developing journey, reflective of the Gateway Studio programmes and community.
The idea for the colour gradient is a reference to the quality of iridescent light which comes into the organisations building itself - the light mixtures projected into the building as sunlight is diffused through the stained glass windows of the listed former church on Gateshead high street.
The logomark is designed as a playful, loosely abstract 'G' form from that represents a line-based dance form in motion momentarily captured in time.
It’s also more figuratively suggestive of a dance, movement or pose. It’s something you can imitate yourself with your arms to make a body form which is full of dance intent whilst also resembling a protective embrace.
What we did
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Registered in England and Wales.
Company Number: 12932185