Building future communities by reconfiguring the roles of urban planning, cultural capital and community connection.
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"The brand identity is about exploring reconfiguable features of community, design, space and a place for actionable conversation - it's about all of these elements coming together."
Building Culture's identity uses a series of expanded letterforms which grow to fill the space available and reconfigure, reflecting our own spaces and the different ways that we fit into and adapt them.
What does it mean to 'fit in' to a community or neoghbourhood? By their very nature, they are transient, made up of shifting variables, people and civic plans and circumstance, but there is a structure.
How can we create better, more connected communities away from hyper-capitalist models focused on consumerism, and instead point urban development towards collaborative, communal interaction and more cohesive, connected communities able to discuss and guide their environements as citizens with a strong sense of place, belonging and future.
“The Building Culture brand identity is about reflecting community, design, space and a place for actionable conversation - it's about all of these elements coming together and moving to find a happy configuration
“Our central idea is about reconfiguring the letters, and words into any space we need it to — there are an infinite amount of solutions. Designers, citizens, authorities, researchers and developers are a community, all we need to do is behave as one, collaborating as the norm, not just in rare cases." - Steven Walker, Creative Director.
What we did:
Tone of Voice
Marketing + Comms assets
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