Hope Is The Last Thing To Die
OGRE Studio X Jimmy Turrell collaboration
For producer, composer and Unloved founder David Holmes' 2021 single, "Hope Is The Last Thing To Die", featuring Raven Violet, released on Heavenly Recordings.
Selected by London International Festival 2021 (LIAF) as, "one of the world’s best and most innovative music videos produced in the last 12 months, providing a visual mash-up of styles, techniques and genres", alongside videos by Dua Lipa, Everything Everything, John Grant, The Chemical Brothers, Pendulum, Deerhoof and more bloody brilliant videos.
The track is at a thick, dusky slice of atmospheric pop and the song is a rally cry against the elites that have failed us.
Not just throughout the last 18+ months of the pandemic, but by their continued failure to act on the threat of the climate crisis, on social inequality and dangerous power politics.
The sheer volume of images Jimmy produces with screen-printing, banks of old photocopier machines in various states of repar and his trademark collage magic presented a unique workflow for us bot the navigate during our collaboration. It was an exciting challenge to curate and rearticulate such a massive volume of images into story-telling, abstraction and motion for this music video fit for our times.
It's a rally cry for hope and change, but also an exciting abstract visual journey.
Fight the power. Together.
What we did
- Collaboration
- Typography
- Motion
- Editing
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